Data Visualization Lab

K-Beauty Product Trends

K-beauty is known for gentle skincare, ingredient-focused formulas, and routines built around prevention and balance. This page explores a K-beauty dataset through three charts that analyze category distribution, average pricing, and the relationship between cost and perceived product value.

Original Dataset

Below is the original dataset used for this analysis. It includes product information such as brand, category, price, and rating.

Original K-beauty dataset

Chart 1 — Category Distribution

This chart shows how products in the dataset are distributed across major skincare concerns.

Pie chart showing category distribution

The pie chart reveals which skincare concerns are most heavily represented in the dataset. A stronger concentration in categories like hydration or barrier repair suggests that K-beauty often emphasizes skin maintenance and long-term skin health rather than only corrective treatment.

Chart 2 — Average Price by Category

This chart compares the average price of products in each category.

Bar chart showing average price by category

This bar chart makes it easier to compare how pricing changes across different product categories. Some categories appear to carry higher average prices, which may reflect differences in ingredients, branding, or the way certain skin concerns are positioned in the market.

Chart 3 — Price vs Rating

This chart looks at whether higher-priced products also receive stronger ratings.

Chart comparing product price and rating

The relationship between price and rating is not perfectly linear. While some expensive products are highly rated, others perform similarly to lower-cost options, suggesting that value in K-beauty is not determined by price alone.